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Sunday, March 11, 2007 |
| A New Age of Consumer-Driven Health (Everything) Has Arrived |
posted by globalEyeNews @ 8:03 PM  |
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ABC News Video on Demand Feature:
Consumer Demands Spark Change in Milk
A large milk company will stop injecting the rBST-hormone into its cows.
Media Widget by Mixpo. Get Yours.
Call it World 2.0 or 3.0, whichever you prefer. One thing is clear. A new consumer-driven (user-driven) Age has arrived. When consumers (aka users) talk, companies, both big and small are beginning to listen in a big way. The California milk producers featured in the ABC News Video above are a ripe example. Milk consumers said, "stop using the darn hormone (rSBT-hormone)", and California milk producers listened. Who would come between a mother and her milk? Really.
The thing is, traditional approaches to branding, marketing, advertising and public relations that have been the elite cornerstone of corporate presence since the industrial revolution began have run aground and most everyone connected to the process is running for cover.
With the dawn of the '"Shared" Information Age', an Internet virally exploding with shared user content, it has become quite clear that what you might have to say about your product or service adds up to very little. While, what others are saying (and publishing), consumers, users and the information brokers of what is being messaged, means everything. Viral everything.
Whereas, content was king, oh no, not any more. User content is king. No more white papers and rabbit hole portals. Its now wiki's, blogs, widgets, and literally hundreds of mashed-up social networking-bookmarking websites like Digg, del.icio.us, Myspace....etc., etc., that are capable of delivering any type of media message instantly, robustly, with the dizzying potential of being deposited in hundreds of media networking locales within the hour.
And then there's YouTube where traditional media meets joe media; a place, for example, where one can find 1200+ CBS primo video clips made freely available by CBS to the web going public to use as they may, to creatively harness instant, virally powered media messages. Information on calculus.
Now, let's say, your the honcho of Marketing and Communication at your company, you better have a handy bookmark for a social networking blog like Mashable, where you will be able to decipher what kind of cockamamie new web applications or outlets you'll need to massage your viral messaging with. For example, with the 2008 elections looming, not only is Obama ahead in the polls by the virtues of YouTube, you can track the minute-by-minute whereabouts and itinerary of John Edwards at Twitter. I know, why would you want to.
Then there are widgets. OK, I won't blather on, but, endgame is here; or the beginning of it. When you can gather any information and media, style and construct it in a totally transportable and transformable package that can publish to any website, blog, desktop or what have you, you've got information E=Mc2. And you have witnessed the best of the best in the above media widget by Mixpo that craftily snookered video and images instantly and directly from my hardrive (computer) to your very eyes in a sleekly constructed, easy to use, world changing, earth shaking, 2,3,4.0 concept called Mixcard. For free. Thank you Mixpo. You're the best.
To all the "dunces" of the failed dot com era, to whom all the "mart" traditional marketing and advertising elite are now running in order to figure out what to do next, thanks, for hanging around for a guy like me.
Also, great thanks to ABC News, for supplying links to your Video, for always staying ahead of the curve by taking that one bold step forward when it comes to sharing media, when most everyone else is saying "Mine". When you've got a great product and really believe in its inherent power, it ain't so hard.
You can go directly to ABC News Video on Demand for the "Consumer Demands Spark Change in Milk" Feature video, here.
If you have a hankering for viewing scores of other top flight ABC News Video Features go to abcnews.go.com While you're there, check out Amanda Congdon's Videoblog. Cool stuff.
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| posted by globalEyeNews @ 8:03 PM |
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| 1 Comments: |
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Thanks for the good comment about Mixpo. But I noticed that your Mixcard is not displaying media correctly because the wrong embed code is in there.
You have ...
http://www.mixpo.com/flash/mixcard.swf?themecode=0001&viewtype=large&GUID=39e7c9e6-1621-4475-9059-940d36142633&autoplay=0&header=0&footer=0
it should be ...
http://www.mixpo.com/flash/mixcard.swf?themecode=0001&viewtype=large&GUID=39e7c9e6-1621-4475-9059-940d36142633&autoplay=0&header=0&footer=0
Copy the second link and paste directly into the Firefox address bar and the Mixcard works just fine.
I hope we can change this on your site. Pls contact me directly if questions: agupta@mixpo.com.
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Emerging CNN News Video
Thanks for the good comment about Mixpo. But I noticed that your Mixcard is not displaying media correctly because the wrong embed code is in there.
You have ...
http://www.mixpo.com/flash/mixcard.swf?themecode=0001&viewtype=large&GUID=39e7c9e6-1621-4475-9059-940d36142633&autoplay=0&header=0&footer=0
it should be ...
http://www.mixpo.com/flash/mixcard.swf?themecode=0001&viewtype=large&GUID=39e7c9e6-1621-4475-9059-940d36142633&autoplay=0&header=0&footer=0
Copy the second link and paste directly into the Firefox address bar and the Mixcard works just fine.
I hope we can change this on your site. Pls contact me directly if questions: agupta@mixpo.com.